The first 22 matches of the Pakistan Super League (PSL) 11 continue to perform well on digital platforms.
The archived, non-live digital content alone has generated over 1.1 billion views on various social media platforms. Archived content includes reels, short videos and other posts.
The first 22 matches received 3.37 billion impressions on social media platforms.
All these matches have generated more than 2 billion minutes of viewing time on digital platforms in terms of video content.
Note that these numbers do not include the numbers for the live digital broadcast for the first 22 matches of the PSL.
Note that all PSL 11 matches are live streaming on JioSuper and Mico app.
