Pakistan Super League (PSL) brand partnership rights have entered a new era by achieving a historic high.
The Pakistan Cricket Board (PCB) has announced that the bidding process for the Pakistan Super League (PSL) brand partnership rights for a period of four years (2026 to 2029) has been successfully completed.
This agreement will come into effect from HBL PSL 11.
According to the board, the brand partnership includes six category rights and one exclusive brand right.
Before opening the financial bid under a transparent procedure, a reserve price was announced, which Transgroup FZE significantly exceeded.
The PCB says the deal is a record deal in the league’s history, up 1,226 percent from the inaugural edition in 2016.
Enter HBL PSL Brand Partnership Rights a #New time by hitting a historic high ✨
Read more: https://t.co/MBpexkD6JT#HBLPSL pic.twitter.com/eFtAKjqujQ
– Pakistan SuperLeague (@thePSLt20) February 25, 2026
Trans Group CEO Rao Umar Hashim said his company will remain with the PCB in the new era of the league and will continue to play a role in the development of Pakistan cricket.
PSL chief executive Salman Naseer termed the development as an expression of confidence in the league’s brand and said that next season will see eight teams in action across the country for the first time with two new venues.
